Client:

Association for the Advancement of Medical Instrumentation

Assignment:

Redisgn of non-profit website

Challenge:

It was not that the original design of this content-rich site was badly structured; it was that it was just visually overwhelming to the user. By keeping to a philosophy of "less is more" and with judicious use of white space, the page was given some room to breathe while the structure was kept mostly the same.

URL:

www.aami.org